Strategies

Creating awareness- Raising awareness

• Catron Media Group will develop strategies for reaching your target market and increasing visibility by assessing the why of what you want to accomplish and then shape and design tactics to achieve your goals.
• We assist with distributing and amplifying your messaging and content in order for it to actually be seen or heard by your target audience. We’ll design tactics for achieving earned and paid media coverage. Catron Media Group will craft and pitch unique story ideas by drafting a media pitch, and press release/advisory to share with media outlets.
• Catron Media Group has extensive media contacts and will help you navigate your way through interviews and increased exposure working with media outlets to facilitate live and recorded interviews via on-air, and digital platforms.

Social Media

• Catron Media Group will establish frameworks for your social media initiatives and create compelling content that is highly engaging and shareable via your social media platforms.
• We will assist in determining which platforms to take on that best resonate with your desired content and target audience.
• We identify who your brand advocates are by tracking who is liking, engaging, and commenting on your social media posts and tweets.
• Catron Media Group will diversify your content across designated social channels and increase reach.

The reason for a media strategy depends on what you hope to achieve with it. Some require a different approach than others. Sometimes the most effective media strategies evolve over time.

However, all can be achieved using a thorough and specific media plan with distinct timelines and distinct forms of media-TV, radio, print, podcast, website, social, etc.to reach certain and specific objectives.

Catron Media Group can and will help you reach your objectives!